Third-party app migration with segmented lead capture

A growth-stage operator was running prospect-facing flows through a third-party app to capture leads and feed sales.

The external app could not capture lead data at each step or push prospects to sales automatically, so the team was left managing the gaps by hand.

Leads slipped through the flow without being recorded step by step, and there was no automatic handoff to sales for follow-up.

The flows needed to live in a native app the team controlled, with lead capture and routing built into each step rather than bolted on after.

We migrated the flows into a native app with step-level lead capture, database persistence, and Slack alerts that route prospects to sales for follow-up automatically. Ad pixel events were wired in to make campaign attribution measurable.

Handoff included documentation and a walkthrough so the team could run the native app and its lead flows on their own.

With lead data captured at each step and prospects routed to sales automatically, the result was a better prospect experience, higher conversion, and measurable campaign attribution through ad pixel events.

The native app gave the team a foundation to own and extend as their flows and campaigns evolve.